BRANDING FOR SMALLL BUSINESS
Let us help you define clarity and understanding of your brand, and how to consistently present your brand to the target audience, so that it is unique, most relevant and truly differentiated.
In this workshop, you will
identify and articulate your brand's purpose
develop a succinct and distinct brand positioning statement
learn how to tell the story of your brand
learn how to build a brand strategy that integrates into your marketing plan
take home a toolkit of templates to help you bring your brand to life
Workshop Leader: Dave Patrick President, Partner at WizeWebz.
For 20+ years, Dave Patrick has created and led high performance growth teams in many intensely competitive categories including: restaurant, hardware, electronics, prof. services, telecommunications, analytics, automotive, beverage, toys, fashion, jewelry, golf, CPG, grocery, QSR, apparel, higher education, software, e-commerce, B2B, pet, tech, retail, real estate, and sports. Leadership brands where he’s made an impact: McDonald's, Procter & Gamble, Kraft, General Motors, Miller Lite, Sprint, Kellogg, Kroger, LG Electronics, Citgo, ToysRUs, Applebee's, Payless ShoeSource, Burger King, KFC, Ace Hardware, and Bridgestone-Firestone. As an entrepreneur, Dave founded/ co-founded 4 other companies: a CEO marketing training firm High Performance Marketing Bootcamp (highperformancemarketingbootcamp.com), a marketing services network: bizHive (www.bizhive.com), a start up incubator WaveMaker Labs, and a digital field marketing platform: LocalWave (www.golocalwave.com).
Please plan to connect 5 minutes in advance to be sure you have a good connection. The webinar starts promptly at 9:00 AM and concludes by 12:00 PM.