December 9: Conversion-Boosting Strategies: Simple Changes that Can Help Grow Online Sales December 9, 2021, 1:00pm EST December 9, 2021, 1:00pm EST

Shopping cart abandonment is a growing concern for all types of online sellers, from small businesses to the biggest names in e-commerce. Regardless of how much effort your business puts into building and launching an engaging site and driving customers to it, there are many reasons why users add items to their carts and leave without making a purchase.

In this session, FedEx Services Marketing Director Michelle Hoang and FedEx Dataworks Product Director Brady Marchione share their expertise on the common reasons customers abandon carts and simple, strategic changes you can make – including user experience tips, returns solutions and more – to help you reduce your abandonment rate and convert potential buyers into completed orders.

You’ll learn about:

  • Optimizing your e-commerce site to help boost conversions
  • The do’s and don’ts that could make a difference to your cart abandonment rate and your bottom line
  • How to build a customer journey that can help you convert, from your homepage to your checkout process
  • Improving buyer confidence and order completion with the right returns strategy

About the Presenter(s)

Michelle Hoang - FedEx Services

Michelle Hoang is a Marketing Director for FedEx Services, supporting US E-Commerce, Small and Medium Business, Returns Solutions and FedEx Retail Lines of Business.

Marketing Director, FedEx Services
Brady Marchione - FedEx Dataworks

Brady Marchione is a Managing Director of Product for FedEx Dataworks, responsible for strategic direction, vision, and execution of supply chain technology products that help merchants succeed in today’s competitive commerce environment.

Product Director, FedEx Dataworks
Mini shopping cart filled with packages sitting on a laptop keyboard